Pop has a new face and rebellious new sound and that magic combination is FLETCHER. You just cannot argue the credibility of an artist who had the most shared song on Spotify last year!

The pop music scene has a new voice – FLETCHER. Her songwriting is thoughtful, articulate and her knack for mastering juggling being cool and commercially popular has been proven with her song “War Paint” which has had over 10 million streams on Spotify! The young artist has a long career ahead of her and we think she has the perfect balance of indie/commercial that’ll make everyone love her.

FLETCHER has just been named one of Spotify’s Spotlight 2016 artists and we got to catch up with her to discuss the best and worst parts of being an artist, collapsing studios, and who she wants to collaborate with next!

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1. Live Young Die Free is the title of your new single. What does this song mean & symbolize to you?

To me, live young die free isn’t so much about just living in the moment, it’s about never being too old or it being too late to push yourself to take risks, and make opportunities for yourself.

2. Music can be a tough industry but despite this you have found a lot of success and praise at your young age! What advice would you give any struggling singer songwriters out there?

I’m very fortunate with the experiences I have had so far in my career, and the accomplishments I can proudly share, however I’m definitely still only getting started with this whole thing myself. I have a lot to figure out, but the best advice that I’ve been given is ‘don’t listen to anyone else first.’ People will always give you their opinions and while you should always be open minded and receptive to criticism, you must always follow your gut. Another really important thing to remember is to take risks, and to not be afraid of failing. Always put yourself out there, see what works, see how people respond and build from there. This is all a learning experience and there’s no right or wrong way to do anything, just as long as you’re doing what you believe in, and what feels good to you.

3. There’s been over 10 million streams on your song War Paint, when you were working on this song in the studio did you have a gut feeling that you had a hit under your belt?

“War Paint” was the first song I wrote on my first trip down to Nashville with my producer Jamie Kenney. It’s a beautiful concept that we fell in love with immediately, it really showcases who I am as an artist and as a young woman. I mean the concept really drove the creation of the strong chorus. We spent 3 days on every aspect of that hook before finishing off the song. We knew we had something special on our hands. I’m so happy it was my introduction to the world.

FLETCHER 444. Growing up was music always in your blood or something you discovered later on?

Music has been a huge part of my life for as long as I can remember. I started singing obnoxiously loud 24/7 when I was like 5. At age 13, I started writing songs. This is embarrassing but I can’t not tell you… I was also a singing Disney Princess impersonator all through my high school job. I’m about to finish up school at NYU’s Clive Davis Institute and I’m also finally doing my own thing now as you know. I’m excited for what’s to come in 2016.

5. What’s the best and worst parts of being an artist?

The worst part of being an artist is having to be “on” all the time I guess. Artists are expected to be glued to social media, to have a persona and a brand that’s relatable yet mainstream. Female artists have the most pressure and criticism too. Some times there’s unnecessary stress when we’d rather just be focused on the music making, the creative process. The best part of all of this is that I love being able to share my stories and to use my voice. I get to do what I love everyday, it’s definitely not a job.

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6. What’s the craziest thing to happen in the studio or on tour in your career so far?

I haven’t been on tour yet. I’m really itching to get on the road in the new year. But actually, something really crazy happened to me in the studio when I was working on my EP in Nashville. Jamie Kenney and I were in the studio that is in an old building called Marathon Village where the first Model T was ever manufactured (there are a lot of dilapidated buildings and structures in the surrounding area of the studio.) We were writing one day and took a lunch break for about 20 minutes…when we came back the entire back wall of the studio had collapsed in and there were bricks everywhere. It was pretty freaky. We wrote a song called “Avalanche” shortly after that. It’s one of my favorites too.

7. What’s your go-to piece in your closet when you hit the studio?

I always tie a flannel around my waist when I’m heading into the studio. It makes every casual/comfortable outfit a little more stylish if you know what I mean. Plus I’m always SO cold so I can just throw that on whenever I need to. I have a million flannels too. They’re such a good staple piece to have.

8. How much does social media play an important part in your daily life?

Honestly, it’s near impossible for a pop artist to be successful without social media. Having a heavy social presence, and being a tastemaker online is super important. It’s tough to keep up with it though honestly. Snapchat is by far my fave thing.

FLETCHER 89. You recently went to the VMA’s and grabbed a selfie with Selena Gomez & Taylor Swift, what pop girl of the moment would you love to collaborate with?

I nearly went into cardiac arrest taking selfies with those two. But if I had to choose pop girl of the moment it’d undoubtedly be Lorde. She’s such a rebel in the pop music space and I love what she stands for. She’s also an incredible writer, at the very least I’d love to just be a fly on the wall for one of her sessions.

Make sure to follow FLETCHER on Twitter @findingfletcher for all the latest updates and news! Listen to her new single Live Young Die Free on Soundcloud here!

© ARTWICK Magazine 2016